Hardware Podcasts

238 - Eddy Hagen thinks we need to change how we manage color with printed packaging

People of Packaging · 3 Jan 2024 · 31m

What this episode covers

Eddy Hagen, a printing industry expert and color management specialist, argues that the industry's obsession with tight delta E tolerances is unnecessary and wasteful. He advocates for Project BCG (Better Brand Color Guides), which promotes measuring physical samples to create rock-solid, custom color definitions rather than relying on subjective press checks or generic Pantone guides. Hagen emphasizes that broadening tolerances and using standardized measurements can significantly reduce waste and improve sustainability in printed packaging.

Most relevant to

established companies

Topics

Mentioned

Companies
Meyers, Coca-Cola, Kellogg's, Flint Ink
Tools
Adobe Illustrator
Also
Pantone, Project BCG

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