239 - Regenerative agriculture and the importance of packaging in food systems with Holly Arbuckle

What this episode covers

Holly Arbuckle, co-founder of Singing Pastures, explains how regenerative agriculture improves soil health and nutrient density, creating a need for packaging that preserves shelf-stable meat products like pork snack sticks and salami. She discusses the challenge of finding compostable polymers that support soil biology rather than harming it, and details how her brand uses packaging to tell a story of sustainability and beauty. The conversation highlights the intersection of regenerative farming practices, such as managed grazing, and the critical role of packaging in protecting product quality while communicating brand values to consumers.