Hardware Podcasts

How I Built Resilience: Loren and Lisa Poncia of Stemple Creek Ranch

How I Built This · 28 Jan 2021 · 25m

What this episode covers

Loren and Lisa Poncia, owners of Stemple Creek Ranch in Marin County, California, explain how they transformed their 1,000-acre family farm into a carbon-positive, regenerative operation by mimicking bison grazing patterns to sequester soil carbon. They detail their pivot to direct-to-consumer sales during the pandemic, which required reprocessing large restaurant cuts into retail portions, and discuss their strategy of becoming price makers through high-quality, transparent branding. The couple also addresses the scalability of regenerative agriculture, their partnership dynamics, and their preference for nutrient-dense animal agriculture over plant-based meat alternatives.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Stemple Creek Ranch, Impossible Foods, Beyond Meat
Also
U.S. Bank, Ugly Delicious

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