S1 E8: Tackling Industrial Design and Regenerative Materials with PROWL

The Builder Circle · 10 Jul 2023 · 58m

What this episode covers

Lauryn Menard and Bailey Mishler, co-founders of PROWL studio, discuss integrating industrial design early in the product development cycle to bridge business, marketing, and engineering. They define regenerative materials, distinguishing between circular materials like recycled textile boards and bio-based options such as biofabrication and biosynthetics. The guests address the 15-25% cost markup of these materials, attributing it to scale rather than inherent expense, and advocate for a 'begin at the end' design philosophy to mitigate climate impact.

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