Hardware Podcasts

102: Keen

Thoroughly Considered · 17 Aug 2023 · 1h 09m · Episode 102

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss their Kickstarter campaign for Keen, a high-quality retractable utility knife made of stainless steel. They explain the design philosophy of creating a 'costly' rather than 'expensive' tool, focusing on durability, repairability, and the tactile satisfaction of the mechanism. The conversation covers the pricing strategy, the challenge of marketing a premium product to cold audiences via ads, and the importance of building brand trust to justify the $95+ price point.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Dell, Mont Blanc
Products
Keen, Mark One, Apple Studio Display, Mac Studio, Exacto, Cortex Brand

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