Hardware Podcasts

103: BxCttr

Thoroughly Considered · 7 Sept 2023 · 40m · Episode 103

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the progress of their Kickstarter campaign for the Keen utility knife, noting that while the campaign is performing well organically, paid advertising efforts have not yielded sufficient returns to justify increased spend. They explain that the high price point of the $90 knife makes cold acquisition difficult, so they are focusing on long-term brand building rather than short-term campaign juicing. The hosts also detail the naming process for the Keen, explaining how Dan settled on the word for its double meaning of 'sharp' and 'eager,' and discuss the challenges of product naming and trademark checks. Finally, they announce the St. Jude Children's Research Hospital fundraiser and a raffle for limited-edition gold Mark One pens.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Stanley, Slice, Relay FM
Products
Keen, Mark One
Tools
ChatGPT
Also
St. Jude Children's Research Hospital

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