People of Packaging · 27 Aug 2024 · 36m
Miguel Arevalo, a member of Google's packaging team, explains Google's transition to plastic-free packaging for its hardware products, detailing the collaboration with Shandong Kylie to develop a lightweight, strong paper material. The episode covers the design of a mono-material box with UV coding and a paper-based security seal, ensuring the packaging is easily recyclable and compatible with existing Material Recovery Facility (MRF) sorting technologies, including AI vision systems. Arevalo highlights the release of an open-source guide to help other brands adopt similar sustainable practices, emphasizing a philosophy of 'progress, not perfection' in tackling complex supply chain and material challenges.
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Woo Pailet, co-founder and head of marketing for LOO, explains how a four-person founding team created a plant-based, flushable wipe brand with fully recyclable packaging to combat microplastic pollution. She details the rigorous R&D process, including GD4 compliance testing for flushability and the selection of natural plant pulp fibers, as well as the challenges of finding manufacturers willing to produce a novel format. Pailet discusses the company's bootstrapped financial model, their strategy of destigmatizing wipes through premium design and targeted sampling in New York City, and their upcoming participation in Expo West.
Tom Gerhardt and Dan Provost of Studio Neat discuss the design and manufacturing of the ATP Chicken Hat, detailing the challenges of sourcing fabric and finding a 'cut and sew' supplier. They also announce the Studio Neat Starter Kit gift box and share their long-term reviews of past product recommendations, including James Brand knives, Sage coffee machines, and Patagonia apparel.
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