Hardware Podcasts

235 - Adam and Vicki Strull get Sappi about branding

People of Packaging · 27 Dec 2023 · 32m

What this episode covers

Vicki Strull, Chief Creative at Vicki Strull Creative Collective, discusses how packaging serves as a critical brand touchpoint that drives customer loyalty through 'moments of delight.' She highlights the Sappi Standard 7 book as a resource for designers and brands to explore techniques like die cuts, embossing, and scented inks to create memorable unboxing experiences. Strull emphasizes that authentic, purposeful design—rather than arbitrary embellishment—impacts repeat sales and customer lifetime value by creating emotional connections.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sappi
Products
Sappi Standard 7
Tools
HP Indigo, Labl

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