Hardware Podcasts

234 - Rich Peete and Wyatt Russell discuss Lake Hour and hollywood friendships with Adam and Kirk

People of Packaging · 21 Dec 2023 · 53m

What this episode covers

Wyatt Russell and Rich Peete, co-founders of Lake Hour, discuss the creation of their canned cocktail brand, emphasizing a design philosophy that balances nostalgic Americana with modern appeal. They detail the iterative packaging process, including 3,000 design iterations and the decision to use direct-printed aluminum cans from Canworks to achieve a premium look. The founders explain their choice to self-fund the venture to maintain creative control, resulting in a product that integrates specific flavor profiles with visual storytelling featuring illustrations by Stephen Noble and Helms Studio.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Canworks, Helms Studio, Baseborn, Mind the Font
Products
Lake Hour
Also
Stephen Noble, Kirk Visola, Kurtz podcast, Specright, Labl, Cory Connors, Evelio Mattos, Laura Foti, Meyers, Packaging Peeks, Deciphr.ai, Netflix, Jimmy Kimmel, Adam Peck, Wyatt Russell, Rich Peete

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