Hardware Podcasts

Founder Feature: Bilal Othman of Huwa

The Startup CPG Podcast · 29 Aug 2025 · 24m · Episode 187

What this episode covers

Bilal Othman, founder of Huwa, explains how he transformed a multi-generational Palestinian olive farming tradition into a premium U.S.-based brand to maintain family connections. He details the brand's unique packaging design, which draws from childhood memories and repurposed bottles, and contrasts Huwa's single-origin, cold-pressed production with the commodity processing of mainstream olive oils. Othman discusses the operational challenges of scaling this artisanal process and his strategy for retailers to position fresh olive oil in the produce section rather than the pantry aisle.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Startup CPG, Queen's Economic Development Fund
Products
Huwa

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