Hardware Podcasts

148 - Beau Oyler talks packaging and branding

People of Packaging · 1 Sept 2022 · 36m

What this episode covers

Beau Oyler, founder of Enlisted Design and Chief Design Officer at Pattern, discusses the evolution of his agency from a garage startup to a scaled firm with offices in Oakland and Salt Lake City. He details the strategic acquisition by Pattern, the launch of their new venture Village Brands, and the integration of Amazon data with industrial design to create and acquire consumer brands. Oyler also shares insights on packaging design, emphasizing the importance of structural and visual cohesion, sustainable material innovation, and educating the next generation of designers on business realities.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Enlisted Design, Pattern, Village Brands, Method, Allbirds, Stance, Cruise, Guacamole Airplane, Nestle, Clorox, Häagen-Dazs, Apple, Whole Foods, Costco, Sprouts, Voyon Packaging, Jabra
Products
Arc, F150 Lightning, Quip

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