Hardware Podcasts

147 - Nicholas Hernandez from Besame Cosmetics

People of Packaging · 26 Aug 2022 · 33m

What this episode covers

Nicholas Hernandez, Chief Growth Officer at Besame Cosmetics, explains how the family-owned brand uses packaging as the primary vehicle for storytelling, starting with their Agent Carter and Marilyn Monroe licensed collections. He details the rigorous process of recreating historical items from auctions to ensure authenticity, contrasting this 'design house' approach with standard brand licensing. Hernandez also recounts a specific supply chain failure involving Snow White shadow palettes that required multiple cross-border shipments to Mexico for rework before a trade show.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Besame Cosmetics, Marvel, L'Oreal, LVMH, Disney
Products
Agent Carter, Marilyn Monroe, Snow White
Also
D23 Expo

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