Hardware Podcasts

031: Product Design & Using Nostalgia in Marketing, Elizabeth Versace of Ecococoon

Product Startup · 13 Dec 2016 · 53m

What this episode covers

Elizabeth Versace, founder of Ecococoon, explains how she launched the company by first selling retro-styled stainless steel drinkware to fund the development of the proprietary Ecococoon cap. She details the engineering challenges of integrating a medical-grade one-way valve from a US manufacturer into a leak-proof, vacuum-insulated bottle. Versace highlights the importance of using nostalgia in marketing to create an emotional connection with consumers while navigating complex supply chain and manufacturing hurdles in China.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Ecococoon, Mako Design + Invent
Products
Ecococoon cap, Perky Collar
Also
David Frankl

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