Hardware Podcasts

Founders Feature: Heidi and William Schneiders of Tea Jams

The Startup CPG Podcast · 23 Jan 2026 · 24m · Episode 249

What this episode covers

Heidi and William Schneider, the husband-and-wife founders of Tea Jams, discuss building the world's first organic fruit jam infused with tea while working full-time jobs. They detail their transition from Earl Grey syrups to a six-line jam product with 40% less sugar, their handcrafted production of nearly 20,000 jars, and their strategy of leveraging relationships with established brands like Harney & Sons and Murray's Cheese to gain retail traction.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Harney & Sons, Murray's Cheese, Startup CPG, Baker Island Foods, Wild Orchid, Rossy T, Cafe Holly, Elixir
Products
Tea Jams
Also
Culinary Institute of America, Shelfie

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