Kitchen to 4,000 Stores: The Cold Email That Launched a Ghee Snack Brand
The Startup CPG Podcast · 16 Oct 2026 · 30m · Episode 386
What this episode covers
Darin Alpert, founder of Gheelish, explains how his background in enterprise software and creating the Find Me Gluten Free app informed his strategy to prioritize distribution over product development. He details how a cold email to Sprouts led to a nationwide launch of air-popped ghee popcorn, achieving $2 million in wholesale sales in 2025. Alpert also discusses the nutritional advantages of ghee, the upcoming protein cookie launch, and the sales science behind his outreach messaging.
Most relevant to
early-stage companies
Topics
Mentioned
- Companies
- Sprouts, LesserEvil, 4th & Heart, Bonza, Truff, Erewhon, Mom's Organics, Thrive Market, Central Market, World Market, Swamp Rabbit Cafe, Grassroots Marketing, Jamie's Farm, Gips
- Products
- Gheelish, Find Me Gluten Free
- Also
- Expo West
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