Hardware Podcasts

#270 Insights from 34,000 in-store demos with Grassroots Marketing

The Startup CPG Podcast · 13 Oct 2026 · 45m · Episode 384

What this episode covers

David Heiser, Co-Founder of Grassroots Marketing, explains how his company analyzed 34,000 in-store demos across Whole Foods, Sprouts, Central Market, and Erewhon to create a data-driven report for CPG brands. Heiser details key findings, such as Saturday being the highest-performing day and specific high-velocity regions like Southern California for Sprouts and Arizona/Florida for Whole Foods. The discussion covers practical strategies for maximizing demo ROI, including the importance of physical marketing materials like paper coupons and crafting concise five-second pitches to handle skeptical shoppers.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Grassroots Marketing, Whole Foods, Sprouts, Erewhon, Central Market, Bristol Farms

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