Hardware Podcasts

058: How to Pitch Your Product to Retail Stores

Product Startup · 21 Dec 2020 · 42m

What this episode covers

Mark Shanahan, a former Vice President at Staples with 25 years of retail buying experience, explains the 'HIT' framework (Homework, In-person, Trust) for pitching products to major retailers. He emphasizes that inventors must demonstrate market viability, bring tangible prototypes, and maintain transparency about their capabilities to build trust with buyers. Shanahan advises entrepreneurs to be concise, respect the buyer's time, and leverage their own innovation to create a competitive advantage in the retail environment.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Staples, Walmart, Best Buy, Mako Design + Invent
Products
Triplunger
Also
Sage

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