Sales and Marketing Podcasts for Product Companies
How physical products find customers: brand, pricing, channels, retail, direct-to-consumer and selling to industry.
Getting a physical product bought: positioning and brand, pricing and margins, retail and distribution, direct-to-consumer, and selling to industrial buyers. Useful for anyone whose product is built but not yet selling the way it should.
4 shows still publishing
How I Built This
Interviews with entrepreneurs and innovators about how they built their companies, including hardware startups.
Making It
Three makers discuss their experiences making things, running businesses, and their personal journeys in the maker world.
The Startup CPG Podcast
Founders, buyers and operators of consumer packaged goods brands on co-packers, sourcing, retail buyers, pricing and scaling a physical product on the shelf.
The Manufacturing Executive
Joe Sullivan talks with the leaders driving midsized manufacturers forward, alongside B2B sales and marketing experts, about growth strategy, industrial marketing, and modernising the shop floor.
From the archive
Open Hardware Manufacturing Podcast
The Opulo team on taking an open source hardware product from idea to stable production, manufacturing in-house, and shipping thousands of machines worldwide, with interviews from other open hardware makers.