Founder Story Podcasts

Long-form interviews with the people who built product companies: the first unit, the near misses and what they learned.

How companies that make things actually got made, told by their founders. Expect the first customer, the factory that let them down, the round that almost did not close, and the decisions they would make differently. The best place to learn from other people’s expensive mistakes.

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How I Built This

Interviews with entrepreneurs and innovators about how they built their companies, including hardware startups.

The Builder Circle

Designed to empower hardware entrepreneurs, engineers and builders to overcome challenges, reduce risk and succeed in bringing their products to market through expert insights, practical advice, and engaging discussions on relevant topics.

Just Gonna Send It

Jim Belosic, CEO of SendCutSend, with the people behind the machines: welders, fabricators, builders and founders, and the events that put them on the path to manufacturing, fabrication and hands-on trades.

Build 2 Create: Hardware Founder Stories

Analogy Design Studio on hardware founder journeys: the prototypes that failed, the pivots that worked, and the decisions that made products manufacturable.

From the archive

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The Hardware Entrepreneur

Balint Horvath interviews hardware founders around the world on designing, manufacturing, funding, and selling physical products.

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It's Only a Prototype

Tom Constable and Phil Staunton of product design agency Design 2 Market on the real stories behind physical product innovation, from the first idea and prototype to manufacturing and the shelf.

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Tough Tech Vets

Chris Ricks, a former submarine officer building small modular reactors, with veteran entrepreneurs solving hard problems at the intersection of hardware and software: energy, critical minerals and defence.

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The Hardware Story

Apoorv Shankar, former VP of Hardware at Ultrahuman, in long interviews with founders of successful hardware companies on building, the hard parts, and what they would do differently.