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Build 2 Create: Hardware Founder Stories podcast cover art

Build 2 Create: Hardware Founder Stories

Analogy Design Studio on hardware founder journeys: the prototypes that failed, the pivots that worked, and the decisions that made products manufacturable.

3 episodes · 4 hours · since 2026

Visit Build 2 Create: Hardware Founder Stories

Build 2 Create: Hardware Founder Stories is filed under founder stories, product development, design and interviews. Its most recent episode published on , so it is still actively publishing.

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Where to begin with Build 2 Create: Hardware Founder Stories: full episodes about building physical products, award winners first.

  • · 1h 36m

    EP 3: AI Smart Glasses | 16 Weeks to CES, 10 Months to Acquisition | Build 2 Create

    Himanshu Verma, Co-Founder of Mustard AI Smart Glasses, explains how his company went from concept to CES in 16 weeks and secured an acquisition by Keynes in just 10 months. He details the strategic pivot from a closed consumer product to an open platform for developers, leveraging his prior experience at Boat to navigate the hardware ecosystem. Verma emphasizes the importance of using existing stabilized components to speed up time-to-market, managing relationships with Chinese factories through visual communication, and maintaining flexibility to accept market feedback.

    Design for manufacturing & NPIScaling production
    8 chapters

  • · 1h 26m

    Ep 2: The Untold Story - 8 Years. 3 Failed Studios. 1 Real Product

    Vivek Madappa, Founder of Mobident, details an 8-year journey to create a portable dental clinic system, moving from three failed studios to a final product developed with Analogy Design Studio. The system decouples into two modules—a lightweight instrument unit and a compressor base—to achieve a total weight under 15 kilograms, enabling true portability for home visits. Madappa emphasizes the non-negotiable requirement for world-class aesthetics and engineering, partnering with German firm Festo for high-precision pneumatic components and Italian design for user trust. The episode highlights the shift from a heavy 24kg prototype to a manufacturable, scalable solution that addresses the lack of dental access for 95% of India's population.

    Mechanical engineeringIndustrial & consumer product design
    8 chapters

  • · 1h 02m

    Ep 1: The hard truth about building design team

    VyasTeja Rao and Divya Rao, founders of Analogy Design Studio, discuss their 10+ year journey from a garage in the US to a global industrial design firm in India. They detail the company's evolution, including name changes from 'Arivu' and 'Artifact' to 'Analogy,' and their strategic decision to maintain a small, specialized team of under 30 people to avoid commoditization. The founders explain their hiring philosophy, centered on a 'no asshole policy' and a focus on ambition and speed, while defining industrial design as a commercial discipline deeply rooted in user psychology and manufacturing constraints.

    Leadership, teams & cultureIndustrial & consumer product design
    8 chapters

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Single discussions from recent episodes, playing the show's own audio from where each begins.

Latest episodes

    Every episode

    3 episodes with a summary and chapters, by year.

    20263 episodes
    1. 10 FebEP 3AI Smart Glasses16 Weeks to CES, 10 Months to Acquisition · Build 2 Create1h 36m
    2. 15 JanEp 2The Untold Story - 8 Years. 3 Failed Studios. 1 Real Product1h 26m
    3. 8 JanEp 1The hard truth about building design team1h 02m

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