#051 - Connecting the (hardware) dots, with Greg Fisher of BSG and Hardware Massive, USA
Greg Fisher, founder of Berkeley Sourcing Group (BSG) and Hardware Massive, discusses the realities of launching hardware products, emphasizing that business fundamentals like margins and distribution matter more than the product itself. He outlines a typical 6-9 month timeline for getting from concept to first production run in China, highlighting the importance of pre-production prototyping and early component ordering to avoid delays. Fisher also details the Hardware Massive platform and Hardwarecon event, which aim to connect startups with investors and industry leaders, noting that 75% of global hardware investment comes from the San Francisco Bay Area.