Hardware Podcasts

Ep 1: The hard truth about building design team

Build 2 Create: Hardware Founder Stories · 8 Jan 2026 · 1h 02m · Episode 1

What this episode covers

VyasTeja Rao and Divya Rao, founders of Analogy Design Studio, discuss their 10+ year journey from a garage in the US to a global industrial design firm in India. They detail the company's evolution, including name changes from 'Arivu' and 'Artifact' to 'Analogy,' and their strategic decision to maintain a small, specialized team of under 30 people to avoid commoditization. The founders explain their hiring philosophy, centered on a 'no asshole policy' and a focus on ambition and speed, while defining industrial design as a commercial discipline deeply rooted in user psychology and manufacturing constraints.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Analogy Design Studio, Saleras, EVT
Tools
ChatGPT
Also
VyasTeja Rao, Divya Rao, Arivu, Artifact, Galit Saha, Zakir Khan, Fiverr, Wikipedia

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