Hardware Podcasts

#230 - From Self-Distribution to Full-Service Distributor: Scaling Ops with Smidge Beverage and Cin7

The Startup CPG Podcast · 6 Jan 2026 · 49m · Episode 239

What this episode covers

Adam O'Connor, founder of Smidge Beverage, and Josh Fischer, VP of Product at Cin7, discuss scaling a low-alcohol vodka soda brand by implementing robust inventory management systems early. O'Connor explains his decision to use Cin7 pre-revenue to manage lot codes, expiration dates, and invoicing while self-distributing in Arizona, allowing him to navigate the three-tier alcohol system and build retailer relationships. Fischer outlines the typical evolution of CPG founders from 'brand builders' to 'operations economists' around the 12-month mark, emphasizing the importance of inventory forecasting and integrating tools like QuickBooks and Shopify to support growth.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Accountfully, AJ's Fine Foods, Total Wine
Products
Smidge Beverage
Tools
Cin7, QuickBooks Online, Shopify

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