Hardware Podcasts

Investor Spotlight: Family Fund with Josh Wand and Sean Kelly

The Startup CPG Podcast · 3 Jan 2026 · 46m · Episode 244

What this episode covers

Josh Wand and Sean Kelly, General Partners at the Family Fund, discuss the nuances of fundraising for CPG founders, emphasizing the importance of researching investors and understanding deal terms. They highlight critical pitfalls such as accepting high valuations that lead to down rounds, and dangerous terms like 3x liquidation preferences and founder vesting resets. The guests share traits of successful founders, contrasting early-stage needs for product-market fit with later-stage requirements for professional management and team scaling.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Family Fund, Force Brands, Kraft Heinz
Products
Superpower, Perfect Bar, Hug Chocolate, Bloom, Ghost, LesserEvil, Supergoop, Poppy
Also
Founderland

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