Hardware Podcasts

R&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate

The Startup CPG Podcast · 14 Sept 2026 · 25m · Episode 369

What this episode covers

Drake Nickell, founder of Dimitri's Greek Kitchen, explains how he used Startup CPG's Product Developer Database to find a partner for reformulating his pita chips after achieving distribution in over 300 stores. He details the process of vetting eight developers, emphasizing the importance of a clear scope of work and using widely available brands like Stacy's and Lay's as 'gold standards' to communicate specific texture and flavor attributes. Nickell highlights that quick follow-up and pricing transparency were key indicators of a good fit, leading to a successful partnership for new flavors like feta fry.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Dimitri's Greek Kitchen, Startup CPG, Jewel-Osco, McDonald's
Products
Stacy's, Lay's

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