#240 - Introducing Startup CPG's R&D Radio with Adam Yee

The Startup CPG Podcast · 17 Mar 2026 · 16m · Episode 268

What this episode covers

Adam Yee, a food scientist and founder of UmaiWorks, joins Startup CPG to introduce R&D Radio, a new segment focused on product development. Yee discusses his background founding Better Meat Company and Sobo Foods, and his consultancy work helping brands move from 0-to-1 concept to commercialization. The episode highlights the launch of the Startup CPG Product Developer Directory, a tool designed to connect emerging brands with freelance formulators and co-packers. Key decisions discussed include the importance of finding formulators with specific 'passion ingredients' and the value of personality in technical collaborations.

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