Hardware Podcasts

#255 - Mini episode: Non-UPF Verified Update

The Startup CPG Podcast · 30 Jun 2026 · 12m · Episode 331

What this episode covers

Hans Eisenbeis, Director of Mission and Messaging at Non-UPF Verified, provides an update on the organization's certification program for ultra-processed foods (UPFs) following its major rollout at Expo West. He explains that Non-UPF Verified distinguishes itself by auditing manufacturing methods rather than relying solely on ingredient lists, citing palm oil processing as a key example. The conversation covers the program's specific standards for added sugar limits by category, prohibited processes like hydrogenation, and the varying readiness of brands in beverages, frozen foods, and plant-based alternatives to meet these criteria.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Non-UPF Verified, Non-GMO Project
Products
Spindrift, Amy's

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