Hardware Podcasts

#272 Retailer Spotlight: Plum Market with Marc Jonna

The Startup CPG Podcast · 27 Oct 2026 · 42m · Episode 392

What this episode covers

Marc Jonna, Co-Founder and President of Plum Market, explains how the grocer sources emerging CPG brands, emphasizing logistics, authorized wholesalers like UNFI and KeHE, and a unique merchandising partnership model. He details the company's expansion into airports, offices, and schools, noting that high-quality, scratch-made food drives success in these channels. Jonna also discusses why Plum Market carries virtually no private label, preferring to highlight brand founders and traceability to meet consumer demand for transparency and quality.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Plum Market, Whole Foods, UNFI, KeHE, Zingerman's, Bell & Evans, Snake River Farms, Diamond Ranch, Trade Winds, Erewhon, Trader Joe's
Products
Hot Girl Pickles, Clean Dough Cookies, Gato Dates, Loonen water, Miracle Noodle, Sea Smoke, Merchant of Vino

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