Hardware Podcasts

The Release of Our Foodservice Tracker Tool for CPG Brands

The Startup CPG Podcast · 28 Oct 2026 · 25m · Episode 393

What this episode covers

Jenna Cameron, founder of Jenna Cameron Consulting and former foodservice sales expert at JUST, Alpha Foods, and Wild Earth, joins host Daniel Scharff to launch Startup CPG’s free Foodservice Tracker, a database of approximately 1,500 operators, distributors, and redistributors. They discuss how early-stage brands can use the tool to navigate the complex foodservice channel, distinguishing between back-of-house products like plant-based eggs and front-of-house grab-and-go items. The conversation covers strategic tactics such as targeting specific job titles on LinkedIn, leveraging scrappy methods like campus ambassadors and station takeovers, and avoiding common pitfalls like ignoring operational constraints like high-heat oven compatibility.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
JUST, Alpha Foods, Wild Earth, Dot Foods, Vistar, Sodexo, Aramark, Chartwell
Tools
Firstbite
Also
Natecuff

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