Hardware Podcasts

R&D RADIO: Colleen Cottrell, Independent Consultant at C Cottrell Consulting

The Startup CPG Podcast · 27 Apr 2026 · 24m · Episode 297

What this episode covers

Colleen Cottrell, an independent food science consultant and former employee of RXBAR, explains how ingredient functionality—specifically how heat, pressure, and shear alter protein behavior—impacts the scalability of CPG products. She details the functional differences between liquid and dried egg whites, shares DIY assays for testing foaming and gelling, and discusses the technical challenges of expanding RXBAR into new categories like oats. The conversation also covers current market trends, including protein and fiber maxing, the importance of PDCAAS scores for protein quality, and the shift toward whole, real ingredients.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
RXBAR, C Cottrell Consulting, Kraft, Impeccable
Tools
Hobart, Vitamix

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