Hardware Podcasts

#248 - How to Work with a Formulator with Rebecca Urciuolo from BevSource (FB Solutions Group)

The Startup CPG Podcast · 12 May 2026 · 48m · Episode 305

What this episode covers

Rebecca Urciuolo, a formulator with 23 years of experience at BevSource (FB Solutions Group), explains the critical importance of writing a detailed project brief and using reference products to guide beverage development. She details the iterative tasting process, emphasizing the need for founders to learn specific vocabulary like 'body' and 'brix' to give actionable feedback. Urciuolo also addresses the 'chicken-and-egg' relationship between formulation and co-manufacturer selection, the challenges of scaling to production, and strategies for managing COGS and ingredient exposure to control costs.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
BevSource, FB Solutions Group, PepsiCo, Mars
Products
White Claw, Gatorade, Tetra Pak
Also
Rutgers, Cornell

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