Hardware Podcasts

Mini Episode: Flavors, Formulators & Fast Turnarounds with Ian Haworth, FlavorSum

The Startup CPG Podcast · 11 Mar 2026 · 13m · Episode 273

What this episode covers

Ian Haworth, Business Development Director at FlavorSum, explains how the North American custom flavor manufacturer supports growing food and beverage brands and formulators. He details FlavorSum's 'solutions model,' which integrates marketing insights, regulatory affairs, and sensory analysis, and highlights their rapid turnaround times of 24–48 hours for samples and pricing. The conversation covers the distinction between off-the-shelf and custom flavors, the importance of retailer compliance for stores like Whole Foods, and strategies for mitigating supply chain disruptions related to raw material shortages.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
FlavorSum, Whole Foods, Trader Joe's
Products
Startup CPG Product Developer Directory, FlavorSum Access

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