Core Talk, Episode 3: Martin Postler & Ian Ferguson, Founders of Design Firm PostlerFerguson
Martin Postler and Ian Ferguson, founders of the London-based design consultancy PostlerFerguson, discuss their work on diverse consumer products including the Stekler shoe stacking system and Papa Foxtrot wood toys. They explain the operational differences between managing small startup clients and large corporate accounts, noting that creative constraints often lead to better outcomes. The founders also share their criteria for the Core77 Design Awards, emphasizing high-quality manufacturing and designs that define a desirable future rather than chasing trends.