Hardware Podcasts

Primary: Christina Carbonell and Galyn Bernard

How I Built This · 15 Jan 2024 · 1h 12m

What this episode covers

Christina Carbonell and Galyn Bernard, co-founders of the children's clothing brand Primary, explain how they built a $50 million profitable company by rejecting industry norms like logos, gendered sections, and seasonal trends. They discuss raising $2.5 million in seed funding, overcoming a critical inventory shortage due to underestimated manufacturing lead times, and pivoting their marketing to resonate with parents who value simplicity. The founders detail their operational decisions, including eliminating boys/girls categories, implementing a 4-day work week, and navigating supply chain complexities with factories in Vietnam and India.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Primary, Kraft Foods, Quidsy, Amazon, Carter's, Gap, Old Navy, Balenciaga, The Gap, Benetton, Columbia Sportswear

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