Hardware Podcasts

044: Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear

Product Startup · 14 Mar 2017 · 49m

What this episode covers

Elyse Daniels, founder of Exodus Wear, explains how she turned a niche idea for fully customizable senior jackets into a multi-million dollar business by rejecting online customization tools in favor of hand-drawn student designs. She details her bootstrapped journey from a $6,000 investment to scaling production, emphasizing the critical importance of maintaining a diverse network of manufacturers in China to mitigate risk and negotiate better terms. Daniels also shares her sales strategy, which relies on aggressive cold calling and a premium pricing model that avoids discounting to preserve brand value and customer loyalty.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Exodus Wear, Mako Design + Invent, Macy's, J.C. Penny, mfg.com
Products
Botanium

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