Hardware Podcasts

045: Product development and Kickstarter launch of Botanium, a product that helps people grow herbs and chilis

Product Startup · 21 Mar 2017 · 47m

What this episode covers

Johannes Roselius and Rasmus Toftdahl, who founded Botanium, discuss the product development and Kickstarter launch of a minimalist hydroponic system for growing herbs and chilies. They explain how they simplified the design to avoid complexity, used 3D printing for rapid iteration, and managed costs by designing custom circuit boards and sourcing reliable suppliers. The founders detail their strategy for building an audience through early engagement and creating a high-quality video to drive their successful crowdfunding campaign.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Amalie Beauty, Mako Design + Invent
Products
Botanium
Tools
Ultimaker
Also
Kickstarter

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