Hardware Podcasts

#241 - Breaking Into Misfits Market: What the Buying Team Actually Wants

The Startup CPG Podcast · 24 Mar 2026 · 51m · Episode 276

What this episode covers

Steve Edelman, Jessie Kimsey, and Emma Dineen of Misfits Market explain how the platform has evolved from a rescue-produce site to a curated grocery destination with ~1,100 SKUs. They detail three pathways for brands to enter: opportunistic buys, limited-time offerings (LTOs), and replenishment, emphasizing the importance of transparency regarding pricing, MOQs, and operations. The team highlights their 'treasure hunt' curation model, the '1 in 1,100' advantage for emerging brands, and specific category needs like dairy, frozen, and charcuterie. Live pitches from brands such as Vital Halva, Veggie Vice, and Reclamation Foods illustrate the types of innovative, story-driven products that resonate with the buying team.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Misfits Market
Products
Vital Halva, Veggie Vice, Nout, Aveyo, Little Gourmets, Ptashka, Pezzy Pets, SAYSO, Reclamation Foods, Pantry Gems, OH MY!, Hot Girl Sauce, June Pistachios, Laurel's, All Phenoms, Morrow, Minor Figures, Mezcla

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