Hardware Podcasts

Founder Feature: Matt Beaman of Goodburn Sauce Co.

The Startup CPG Podcast · 17 Apr 2026 · 26m · Episode 292

What this episode covers

Matt Beaman and co-founder Carson Hoovestol of Goodburn Sauce Co. discuss their regenerative, farm-focused hot sauce brand based in Austin, Texas. They detail the origin of their anchor ingredient, the Papa Dreadie Scotch Bonnet pepper, and their commitment to clean ingredients like dates instead of sugar. The conversation covers their retail strategy, recent acceptance into Central Market, and upcoming expansion plans supported by a first funding round.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Goodburn Sauce Co., Central Market, Hopeful Farms, Los Alamos Gardens, Royal Blue Grocery, Noah Marion's, Pullman Market, Maza, Va Tron, Faire
Products
Papa Dreadie Scotch Bonnet, Arbol Primo
Also
Zach Shapiro, Mason McPhee, Elmer Gomer

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