Hardware Podcasts

Advice Line with Jim Koch of Boston Beer Company (August 2024)

How I Built This · 3 Jul 2025 · 51m

What this episode covers

Jim Koch, founder of Boston Beer Company, joins Guy Raz to advise three founders on product-market fit and scaling. Kim Jones of Tropical Vibes seeks advice on branding as she launches a rum line, receiving tips on community building and leveraging early adopters. Lance Kessner of Millie's Sipping Broth discusses national retail expansion with Walmart, focusing on cash flow management and pricing strategy. Finally, Amy Dana of Blay Electric asks how to communicate a premium value proposition in the electrical contracting market, with advice on transparency and customer education.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Boston Beer Company, Tropical Vibes, Walmart, Blay Electric, Starbucks
Products
Samuel Adams, Millie's Sipping Broth, Red Bull

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