Hardware Podcasts

The Case for Frozen Muffins: How Unrefined Foods Is Bringing Whole Grain Nutrition to the Freezer Aisle

The Startup CPG Podcast · 17 Jul 2026 · 28m · Episode 337

What this episode covers

Melissa Bermudez, founder of Unrefined Foods, explains her transition from finance and Big Ag to creating frozen muffins using 100% stone-milled whole grains. She details the operational challenges of maintaining a two-day shelf life without sugar preservatives and the strategic decision to place products in the frozen aisle near bakery items to expand the category. The episode highlights her direct relationships with organic and regenerative wheat farmers, noting that only 2% of U.S. wheat production is certified organic, and discusses a viral demo revealing the high added sugar content in competing bakery muffins.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Unrefined Foods, JP Morgan, Walden Local Meat, Farmers Business Network, Spindrift, One Mighty Mill, Costco

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