Hardware Podcasts

R&D RADIO: Non-GMO, Organic, or Gluten-Free? How to Decide Which Certifications Are Worth It

The Startup CPG Podcast · 20 Jul 2026 · 28m · Episode 339

What this episode covers

Esther Levy, founder of Evolve Food Consultants, explains the complex trade-offs founders face when deciding on third-party certifications like USDA Organic, Non-GMO, and Gluten-Free. She highlights that while organic is theoretically possible, it is often impractical for early-stage brands due to scarce ingredient supply, high minimum order quantities, and the need for certified manufacturers. Levy advises using substantiated claims initially to avoid the high costs and logistical barriers of certification, using the difficulty of sourcing organic potatoes for chips as a key example. She also warns against unsubstantiated health claims, citing the Poppi lawsuit, and emphasizes that documentation and organization are critical for regulatory compliance.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Evolve Food Consultants
Products
Poppi
Also
Non-GMO Project, USDA Organic

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