Hardware Podcasts

How a Five-Minute Startup CPG Roadshow Meeting Turned Into an Oversubscribed Pre-Seed Round

The Startup CPG Podcast · 31 Oct 2026 · 39m · Episode 395

What this episode covers

Lindsay Leopold, Founder and CEO of Joy Supply, and Brandon Alster, Managing Partner of Sling Ventures, discuss how a five-minute meeting at a Startup CPG Roadshow led to an oversubscribed pre-seed round. Leopold details her culinary background and the development of a crisp oat cookie based on a 1908 family recipe, while Alster explains Sling Ventures' focus on 'food is health' and why Joy Supply's positioning of 'delicious first, healthy second' differentiated it in a stale cookie aisle. They cover the fundraising journey, from initial angel funding to closing with Sling, emphasizing the importance of relationship-building, regular updates, and preparing a robust data room with unit economics and retailer pipelines.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Joy Supply, Sling Ventures, Jesse & Ben's, Saw's, Martha Stewart, Sakara, Home Chef, Tate's Bake Shop, Mondelez, Central Market, Rainforest Distribution, Palm Tree Crew, Poppy Soda, Fly by Jing

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