Hardware Podcasts

R&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie

The Startup CPG Podcast · 31 Aug 2026 · 25m · Episode 361

What this episode covers

Casey Bauer, COO of Bobbie, explains how the company maintains food safety as one of only four U.S. infant formula manufacturers by conducting over 2,000 safety and quality checks at multiple stages, from raw materials to finished cans. He details Bobbie's 'test obsessed' approach, including partnerships with labs like IH Laboratories to adopt lower detection limits for contaminants, and their transparency tracker that allows customers to verify lot-specific testing. Bauer also discusses the strategic decision to keep domestic manufacturing in Heath, Ohio, while still utilizing contract manufacturers to meet 300% year-over-year growth, and how the 'Bobbie Promise' protects subscriber inventory during shortages.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Bobbie, Kate Farms, Pharmavite, Nutrabolt, Target, Abbott
Also
IH Laboratories

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