Hardware Podcasts

How This Ex-Attorney Reinvented Hard Candy as a Health Tool

The Startup CPG Podcast · 25 Sept 2026 · 30m · Episode 375

What this episode covers

Erica Haft, founder of Sweeter Collective, explains how she left a 10-year legal career to create an organic hard candy that serves as a mindfulness tool for health goals. She details the two-year R&D process, including abandoning the 'panning' technique for a boiling method using soluble tapioca fiber and oats to achieve a slow-dissolving, round sphere shape. Haft discusses the challenges of finding a co-manufacturer with the necessary molds, the brand's planetary inspiration from her hometown of Jupiter, Florida, and real-time customer feedback from Sprouts demos regarding price perception.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sweeter Collective, Sprouts, Amazon, Fairways Gourmet Garages
Products
Sweeter Pops

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