The Startup CPG Podcast · 30 May 2026 · 39m · Episode 315
Graham Garzon, Vice President at Ground Force Capital, explains the firm's growth-stage investment strategy, which targets CPG brands with $15-20 million in revenue for checks of $10-40 million. He details the shift toward profitability, the importance of omnichannel execution, and the specific milestones acquirers look for, such as scale and healthy margins. Garzon also shares insights on founder traits, the role of the P&L in understanding business health, and the dynamics of the first investor meeting.
large enterprises
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