Hardware Podcasts

#250 - Jacob Trumbull of Roaring Fork Mill: Heritage Grains, Regenerative Organic Certification, and How Startup CPG Opportunities Unlocked 700 Stores

The Startup CPG Podcast · 26 May 2026 · 30m · Episode 311

What this episode covers

Jacob Trumbull, founder of Roaring Fork Mill, explains how he transitioned from a desk job to building a family-operated stone flour mill in Carbondale, Colorado, becoming the first fully Regenerative Organic Certified (ROC) mill in the US. He details the technical and supply chain challenges of sourcing heritage grains like Defiance Wheat from just one pound of seed and navigating the complex ROC certification process, which requires sourcing ingredients from a nascent supply chain. Trumbull shares how winning a Shelfie Award and exhibiting at the Unify trade show unlocked over 700 retail stores in a month and a half, leading to the launch of their first-to-market ROC certified cookie line and partnerships with major retailers like Raley's and AJ's.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Roaring Fork Mill, New American Stone Mills, Rocky Mountain Institute, Sterling College, Masa Seed Foundation, Startup CPG, Raley's, AJ's, Pod Foods
Products
Defiance Wheat
Also
Unify, ROC, Shelfie Award

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