Hardware Podcasts

HIBT Lab! Yolélé: Pierre Thiam

How I Built This · 25 Aug 2022 · 41m

What this episode covers

Pierre Thiam, co-founder of Yolélé, explains how he transformed the ancient West African grain fonio into a global commodity to support Senegalese farmers and diversify the global food supply. He details the company's journey from a chef's personal mission to a scalable business, highlighting the critical breakthrough of partnering with a milling equipment manufacturer to mechanize processing and eliminate waste. Thiam discusses the strategic decision to brand fonio as a premium, drought-resistant superfood, leveraging his culinary platform and partnerships with retailers like Whole Foods to drive consumer adoption in the U.S.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Yolélé, Whole Foods, Woodlands, Taranga, Dean & DeLuca, Target
Products
Fonio, Quinoa

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