Hardware Podcasts

Men's Wearhouse: George Zimmer (2019)

How I Built This · 29 Aug 2022 · 1h 00m

What this episode covers

George Zimmer, founder of Men's Wearhouse, explains how he identified a gap in the mid-range men's apparel market to build a multi-billion dollar retail empire, pioneering the 'everyday low prices' model and white-labeling Nino Saruti suits. He details the strategic pivot to eliminate sales, the creation of the iconic 'I guarantee it' advertising campaign, and the aggressive expansion that led to an IPO. The episode concludes with the bitter boardroom battle that resulted in his ousting as executive chairman and his subsequent founding of Generation Tux, an online tuxedo rental service.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Men's Wearhouse, Generation Tux, Joseph A Bank, KNG, Macy's, Foley's, Robert Hall
Products
Nino Saruti

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