Hardware Podcasts

Jo Loves: Jo Malone CBE (2020)

How I Built This · 22 Aug 2022 · 1h 16m

What this episode covers

Jo Malone CBE, founder of Jo Malone London and later Jo Loves, recounts her journey from a working-class childhood in London to building a global fragrance empire. She details the early days of making face creams in her Chelsea apartment with her husband Gary, the iconic minimalist packaging design by Isabel Attegui, and the strategic 'walk in the dogs' marketing campaign that launched the brand into luxury retail like Bergdorf Goodman. After selling to Estée Lauder and surviving a breast cancer diagnosis, she navigated a five-year non-compete period before launching Jo Loves, where she innovated with the fragrance paintbrush and the 'tapis bar' sensory experience.

Most relevant to

founders before launch, early-stage companies, companies scaling up and large enterprises

Topics

Mentioned

Companies
Estée Lauder, Bergdorf Goodman, Selfridges, Sloan Kettering, Justin de Blank, U.S. Bank
Products
Jo Malone London, Jo Loves, Phonio

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