Hardware Podcasts

Founder Feature: Ariel Altman and Ronny Berger of Figa Foods

The Startup CPG Podcast · 1 Aug 2025 · 44m · Episode 176

What this episode covers

Ariel Altman and Ronny Berger, co-founders of Figa Foods, explain how they are introducing cupuaçu, a Brazilian superfruit seed, as a sustainable alternative to cacao in their chocolate bars. They detail the journey of overcoming skepticism from industry experts to develop a three-ingredient product with Louisa Abram, a chocolate maker in Brazil, while navigating the global cocoa crisis. The founders discuss their supply chain partnerships with agroforest farmers, their launch at Fancy Food, and advice for first-time CPG founders on product development and legal guidance.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Figa Foods, Erewhon, Baccio D Latte, Eleven Madison Park, Google, José Andrés, Food Network, Bon Appetit, Pop Up Grocer, 16 Mil, Electric Beach, Deponyure, Local Provisions, Sound Body, Berryville General, Siete, Freestyle Olives, Sol de Janeiro
Also
cupuaçu, Louisa Abram, Fancy Food Show, Healy Bieber

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